The show needed to be packaged. The most obvious direction was with the motorcyclethe the host rode on. The feel of an America rock & Roll legacy, mixed with Jack Kerouac"s On the Road and the 1969 NBC show "Then Came Bronson" was what I drew from. Being a liaison with the talent, management companys and overseeing the production was my what I did as a producer for the show.
My graphic contribution were: Logos, design, website, mailers, social media and video compression.